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I help makers & creative entrepreneurs use digital analytics to understand where they are, how they got there and what to do next.

Articles & How To Guides

Google Analytics 4: the what, when & why
Google Analytics 4: the what, when & why
UTM Campaign tags: marketing pixie dust that you control!
UTM Campaign tags: marketing pixie dust that you control!
Privacy Laws + Makers
Privacy Laws + Makers
The Secret of Professional Analysts is Segmentation (and it’s easy!)
The Secret of Professional Analysts is Segmentation (and it’s easy!)
Are you ready for Conversion Rate Optimization?
Are you ready for Conversion Rate Optimization?
Track an internal click in Google Analytics… without code or GTM access!
Track an internal click in Google Analytics… without code or GTM access!
Get value out of Google Analytics 4 for Etsy, fast!
Get value out of Google Analytics 4 for Etsy, fast!
Explore your Etsy Google Analytics backup data (Looker Studio Dashboard)
Explore your Etsy Google Analytics backup data (Looker Studio Dashboard)